Brand · Made in Canada · Alberta

routine.

Natural deodorant and hair care, founded by two sisters in Calgary

Choose your routine. deodorant by format, scent and formulation: jars and sticks sit alongside clearly labelled baking-soda-free options. Browse familiar names such as Sexy Sadie and Cat Lady, plus shampoo, conditioner and body-and-hair mist. Bulk listings have their own purchasing details.
  • 65 products
  • Canadian
  • Founded by two sisters
  • Made in Calgary
  • Baking-soda-free options
  • Refills in bulk

Find your favourites

Explore the range

Choosing your product

Choose jar or stick first, then scent and formulation. Baking-soda-free is a specific label, not a promise that any product will suit every skin type. Check bulk purchasing details separately.

    Planning your order? Find Bedford and Dartmouth store details, choose your pickup location at checkout and follow your collection instructions. Check local-delivery zones and timing or read Canada shipping options and exclusions. Availability and delivery options are confirmed at checkout.

    From

    Alberta, Canada

    Compare product formats and follow each product’s label and directions.

    On our shelves

    Where to get it

    Bedford & Dartmouth

    Store and pickup details · Local-delivery options · Canada shipping. Check available options at checkout.

    Available picks

    Explore Routine

    Full range

    Everything from routine.

    65 products

    Showing 1–24 of 65 products

    Good to know

    Questions about routine.

    Anything else, ask us in store in Bedford or Dartmouth, or send us a note.

    Is routine. deodorant Canadian?

    Yes. routine. was founded by sisters Neige and Pippa Blair and is made in Calgary, at the base of the Canadian Rockies.

    Does Luminate carry routine. Lucy in the Sky?

    Yes. Lucy in the Sky is one of the routine. scents we carry, including as a bulk refill.

    Which routine. deodorants are vegan?

    The Sexy Sadie, Cat Lady, Lucy in the Sky and Johnny's Cash cream deodorants in glass jars are vegan; the others contain beeswax.

    Does routine. make a baking-soda-free deodorant?

    Yes. We carry the baking-soda-free version in Blackberry Betty, Johnny's Cash, Sexy Sadie and The Curator.

    Can I refill routine. products at Luminate?

    Yes. We keep several routine. deodorants, shampoos and conditioners in bulk, so you can refill instead of buying new.

    Where can I buy routine. in Halifax?

    At both Luminate Co stores, in Bedford and Dartmouth. Order online for pickup at either store, same-day delivery across Halifax and most of HRM when you order by 11 am, or shipping anywhere in Canada.