{"product_id":"new-roots-sterols-sterolins-cholesterol-120softgels","title":"New Roots Sterols \u0026 Sterolins Cholesterol, 120 Softgels","description":"\u003cp\u003eNew Roots Herbal Sterols \u0026amp; Sterolins Cholesterol combines free plant sterols from non-GMO soy with organic flax seed oil in a softgel. Sterols and sterolins are plant fats and alcohols close in structure to cholesterol; they compete with it in the intestine, which is how they help maintain healthy cholesterol levels. The formula includes the full range of sterols in their naturally occurring ratios.\u003c\/p\u003e\u003cp\u003eThe softgels have a deep red colour from annatto extract, taken from the seeds of the tropical annatto fruit. Annatto adds tocotrienols and helps protect the oil inside from light. The flax oil contributes alpha-linolenic acid (ALA) and linoleic acid.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e120 softgels\u003c\/li\u003e\n\u003cli\u003ePlant sterols with organic flax seed oil\u003c\/li\u003e\n\u003cli\u003eSoftgel made with bovine gelatin and beeswax\u003c\/li\u003e\n\u003cli\u003eNon-GMO soy source\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Roots","offers":[{"title":"Default Title","offer_id":43258405027905,"sku":"WP17058","price":58.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/4773\/9713\/files\/C__Users_Will_AppData_Local_Temp_IN1LZ3K2D9-Screenshot_2026-01-12_090453.png?v=1768223144","url":"https:\/\/luminateco.ca\/products\/new-roots-sterols-sterolins-cholesterol-120softgels","provider":"Luminate Co Wellness Market","version":"1.0","type":"link"}